THE TEEN MARKET IS HUGE!
US wide the teen market is significant and is often the focus of direct marketing. Teens are considered participants in markets as purchasers and/or facilitators for the delivery of products and services. Therefore, there are “win-win” prospects for businesses, the teen audience and the community.
• Presently there are no Derby Galas or high-profile events specifically geared toward teen audiences
• From a teen perspective, there is a void because they, too, want to partake in the ambience of Derby and its activities
• The 2008 Illumination Derby Ball & Events® (IDB) creates the potential for immense impact on teens in our community and beyond. It creates great possibilities for sponsors because of the specifically tailored marketing objectives, Derby timing and IDB’s focus on national exposure.